50% of the average traffic that comes to any website will come from search engines like Google.

Search Engines also act as discovery tools, when people search for relevant keywords to what you have on your website, and of course, if you have a nicely optimized website, these people are more likely to come across your other channels, including social media, Youtube and your business information. 

Google ranks web pages based on multiple criteria, the most important of them are:

Authority: Which measures how reputable is your website across the internet. 

Relevancy: Which is about making your website understandable to Google, so that it can send the right people to your website. If your website has a lot of words that are irrelevant to the audience you are trying to attract, ask yourself this: how will Google be able to recommend your website?

Yes! HTTPS  is a more secure form of HTTP. Google looks on pages like these favorably. Not only does it index HTTPS pages first, but it also recognizes HTTPS as a ranking signal. HTTPS is also faster than HTTP, which can affect click-through rate.

To improve a website’s reputation across the web, is similar to improving a personal reputation. If a lot of people know you and are willing to recommend you for a job, because you have a good professional reputation, then mostly likely you will get the job. This goes the same way with websites. You need other reputable websites to back-link to your’s, thus telling Google that your website is trustworthy for people to find.